Consumers flock to social media to share their opinions and experiences, as well as discover the latest and greatest trends in everything from technology to holiday destinations. For this reason the power of social for engaging customers and gathering consumer insights for the luxury industry cannot be understated.

Furthermore, the evolution into the Empathy Economy has resulted in a seismic shift in the brand-consumer relationship. Consumers demand that companies need to connect with them on an inspirational and emotional level, in order to motivate them to seek out their products. The luxury market is no exception to this…

This is only a snippet of a Social Media Article written by Melissa Chue

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